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EMPOWERING A MUSEUM
by Richard Solash


Only in Socialist Russia were power plants hailed as beacons of high culture. Until now, that is. The Contemporary Jewish Museum (CJM) in San Francisco is opening the doors of its angular, ultra-modern new building on June 8, energizing a space that was previously an abandoned power station. To be completely fair, the Jessie Street Substation had already taken on post-utilitarian value when it helped restore energy—and hope—to the earthquake-ravaged city in 1907. Its reincarnation for the CJM, however, adds a whole new level of meaning. For the museum’s own purposes, the new facility will house expanded gallery and exhibition space, a multipurpose media room, and an education center, providing varied perspectives of Jewish culture. The building is also one of the final pieces in the San Francisco Redevelopment Agency’s decades-old plan to transform the Yerba Buena area in the South of Market Street (SoMa) neighborhood. Add to that the cutting-edge architecture of Daniel Libeskind, whose extension to the main building is plated with over 3,000 iridescent blue panels. The extension’s interior is based on the shapes of chet and yud, two Hebrew letters that symbolize life. What results is not only an empowered museum, but a new local landmark empowering the city as well. www.jmsf.org

[Published: May, 2008]

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