PAUL
TETREAULT
Ford’s
Theatre Executive Director
by Philip Mayard

As perhaps the most famous performing
arts house in the United States, Fords Theatre
(www.fords.org) has
long been on the agenda of tourists perusing historical
sites in the nations capital. Up until six years
ago, the vast majority of the more than one million people
who walked through the theatres creaky doors each
year came to see one thing: the infamous Presidential
Box where Abraham Lincoln was assassinated during a performance
of Our American Cousin in 1865. While most theatre directors
would be thrilled to have over one million patrons each
year, when Paul Tetreault interviewed for the job of Fords
Theatre executive director in 2004, he envisioned something
far greater.
Tetreault says, I had never been
to Fords, so I came to see their production of
The Grapes of Wrath. The thing I remember more than
anything was that the seats were so uncomfortable! And
the show was pretty mediocre. Its already kind
of a depressing play and the production just wasnt
lively or exciting. When I came back for the final interviews,
I went to see A Christmas Carol, which theyd been
doing for twenty-some years. I sat in the balcony, and
frankly I thought that it was odd they couldnt
get me better seats, but the house was jam-packed. And
again, I thought the production was mediocre. Then,
at intermission, I heard the couple sitting behind me
say, Our production in Salt Lake is better than
this, and thats when it hit me how important
my job at Fords would be. People come from all
over the world to see our work, and that should be representative
of whats happening in US theatre.
Indeed, it seemed that when Tetreault
accepted the position, the theatres reputation
was defined by the tour bus business, or what he calls
the Fords drive-by experience. He
says, Theyd walk in, take a picture of the
booth, and walk out. They could do the whole thing in
15 minutes. Tetreault, whose familial roots on
the East Coast reveal an engaging, almost Kennedy-esque
vocal drawl, says, When I first got here, I had
a meeting with Michael Kaiser at the Kennedy Center,
and he said, People interested in theatre in D.C.
dont even have Fords on their radar.
It was crushing, but it was true. So for six years I
have tried to get people who love theatre in D.C. to
recognize that Fords is doing serious theatre
as well as providing a rich, historical experience for
tourists. For as daunting as that challenge might
seem, people in the theatrical business around the country
who had worked with Tetreault knew it was a job he was
perfectly suited for.
Tetreault, whose father was a blue-collar
worker and whose mother was a housewife, was drawn to
the theatre at an early age. He says, I really
got the bite when I was in sixth grade, when, kind of
on a lark, I auditioned for Oliver, and I got the lead.
I did plays through high school and got lots of leading
roles. But I got serious and gave it up
after high school and applied for junior college in
accounting. But thankfully, I started taking drama classes
oh God, if I hadnt, my life would have been dreadful.
There at junior college, Tetreault had
a life-changing conversation, saying, There were
a lot of older people there working on second careers
and starting over. I was having lunch with this guy
who had been a jeweler but he wanted to be a sociologist
and help people with dependency issues. His life lesson:
Why would you go through 20 years of wondering
what if?
What if Id tried to work
in theatre, to have a stage career? I didnt want
to spend my life wondering, so I went to Emerson College
to study theatre as a performance major. It was amazing.
I changed from acting to directing, education, and then
administration. When I left Emerson, I knew I had acting
talent but I could do more on the arts administration
side.
He received his M.F.A. from Brooklyn
College, where he interned in a variety of theatrical
settings, eventually working as assistant to Martha
Richards, then director of finance at Brooklyn Center
for the Performing Arts. Says Tetreault, Martha
didnt just teach me about finance, she taught
me how to deal with and motivate people. She used to
say, People who we will manage in our careers
are on a continuum. At the top end there are a few people
who are brilliant. These are the people you want to
work with at every opportunity. On the opposite end,
there are a few terrible people: not good, not smart,
no scruples. Avoid working with them. The majority of
people are in the middle. Your job is to get those people
and push them up into the top end. Ive never
forgotten that.
Tetreault moved on to management jobs
at Circle Repertory Company in New York and Berkeley
Repertory Theatre, where he worked with another mentor,
Mitzi Sales, who served as the Repertorys managing
director for its first eighteen years. About Sales,
who clearly embodies the West Coast love of life
mentality, he says, She loved theatre and she
was my life mentor. She took me to have oysters and
steak tartar; she really taught me how to live. She
always said, You can have a great career but you
need to know how to live.
After
his tenure at Berkeley, Tetreault was lured back to
New York to become director of finance at Madison Square
Garden. He says, I was a bit naïve. I was
in my late 20s and thought Id hit the ceiling
in non-profit theatre. I short-changed my career options
and thought I needed to move to commercial entertainment.
I was there for eight weeks when they laid off 15% of
the staff, including me. This was a $300-million company,
and just like that, I was gone. I was devastated. I
hadnt been without a job since I was 16.
Although he was eventually hired back and worked for
the Garden around 16 months, Tetreault realized that
commercial entertainment did not suit his personality,
saying, We did massive events like the Grateful
Deads nine sold-out concerts. I met with band
managers at midnight and wrote checks for a million
dollars. I worked with giant acts on settlements of
hundreds of thousands of dollars, and some of them would
want half of it in cash. It was just not for me.
It was during this period that Tetreault
also met the man who would become his life partner,
John Jeter. He says: John and I noticed each other
working out at the Equinox Club. The gym is in the basement
of the building, so there are elevators. We started
talking in the lobby, I got his number and was really
trying to play it cool. Then I turned around, and there
was one of those black signs with little white letters
that can be changed out. I ran right into that stupid
sign and the letters went flying everywhere! So there
I was, picking up all these little letters off the floor
as John got in the elevator and the doors shut. All
I could think was, He must think Im a loser.
Their romance, however, blossomed and
less than a year later Jeter moved with him to Houston
where Paul had been offered the managing director position
at the renowned Alley Theatre. Tetreault says, When
I heard about the Alley job, I told them I didnt
think the timing was right. I wasnt really thinking
about my career, I was thinking about John. But I told
John about it and he encouraged me to take the job.
He had been living in Long Island while I was in Manhattan,
and he said, Id rather move to Houston than
91st Street and Broadway. So I called the Alley
back and said I was interested.
For the next ten years Tetreault and
Artistic Director Gregory Boyd produced over 100 critically
acclaimed productions, conceived and completed a state
of the art on-site production center (the only one of
its kind in the US), and won the Tony Award for Outstanding
Regional Theatre. Tetreault also saw the company through
the devastation of Tropical Storm Allison of 2001, which
destroyed the theatres second stage (the space
was renovated and re-opened in seven months) and the
financial mayhem in Houston following the collapse of
Enron. When he resigned from his position in 2004 to
accept the job at Fords, he left the Alley in
the strongest financial position in its 58-year history.
An article in the Houston Press called Tetreault, the
man who invented fiscal stability in the arts here.
Continued
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