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DOING BUSINESS IN
LAS VEGAS

The Ultimate Work/Play Destination
by Anja Tranovich


If you’re a business traveler heading to Las Vegas, you won’t be the only one wandering the strip in a suit, some eight million visitors come here annually for business. Business travel generates more revenue for the city than gaming, Jeremy Handel of the Las Vegas visitor’s authority told me. The slot machine capital is actually more of a convention town.

Not surprisingly, the Las Vegas Convention Center is one of the largest in North America. It draws all manner of conventions from the association of pizza makers to international fashion shows. The Las Vegas convention centers (the city has three along with numerous centers within hotels) have hosted the introduction of the VCR, DVD, and flat screen TV to the market, as well as the annual adult film awards. Las Vegas held about 24,000 meetings and trade shows last year, and nearly a fifth of the visitors to the city passed through its main Convention Center.

In the city of perpetual one-upmanship, hotels have fallen all over themselves to accommodate the business-minded who come to Las Vegas for conferences and trade shows. Across the street from the Convention Center, the bold bronze exterior of Wynn, Steve Wynn’s eponymous hotel, gleams against blue skyline. When I visited, it was buzzing with a tech company’s annual meeting. There are sleek computers in Wynn’s meeting rooms and every sort of technical gadget and amenity for working or distracting yourself from the work you should be doing. Wynn and its sister property, Encore, embrace the stunning desert vistas with floor to ceiling windows in their chic rooms. Encore is the latest addition to the strip, but not for long.

Looming, insect-like construction cranes almost outnumber the palm trees dotting the Vegas cityscape. The Vegas strip is going through incredible growth and 40,000 hotel rooms will be added in the next year. At the hub of all this activity is the new City Center by MGM Mirage. This city within a city will stretch across 67 acres of prime Vegas strip real estate. The center will include its own fire station, power plant, and post office, as well as a 300,000-square-foot convention hall. “It will create 12,000 new jobs when it opens, which will be the largest singular job influx Vegas has ever had,” says Heidi Baldwin of MGM Mirage.

With so many new places debuting, the older properties have renovated to keep up with all the bright, shiny new buildings on the block. The rooms (and the volcano) at the original mega-resort The Mirage, recently went through a $110 million overhaul. When The Mirage opened in 1989, it signaled the end of the heyday of mob-run casinos downtown and brought on the bright flashing lights of the strip, with its signature luminous gold windows tinted with actual gold. It has always been a harbinger of strip trends, the latest of which is to tone down gimmicky themes and add new amenities and sophisticated interiors. The Mirage’s renovated rooms keep the business traveler in mind with a glass desk, two phones with dual lines, and high-speed Internet access. The rooms were made contemporary with a neutral color palette accented with vibrant pops of color, cool metals, and warm woods.

“There has been a general shift in the resorts, they are less focused on themes and instead are trying to become brands,” Michael Bertetto, who works with the Las Vegas city tourism board, explained to me over drinks at Voodoo Lounge in the Rio as we surveyed the strip from our 50-story-high panoramic perch. He pointed out the Paris hotel and casino and noted they’ve been playing down the Eiffel Tower and instead promoting an “everything is sexier in Paris” motto. The back of the bathroom stall doors inside the Paris resort teach you how to say phrases in French like, “Can I feel your baguette?” and advertisements promote their “sensual, stylish accommodations.”

Meanwhile, Mandalay Bay has redone its rooms as well with less tiki torches and more refined furniture and additions like TVs in the shower room and desks with fax machines. Vegas of late has been doing away with some of its garish aspects but keeping intact its classic kitsch. Mandalay Bay still has elements of its theme with pool-side tropical cabanas and lightly campy island-themed décor. At 20 years old, the strip has left its awkward adolescence and is heading toward more sophisticated pursuits like courting business clients and recruiting world-class chefs.

Las Vegas has also become a foodie haven. Nearly every chef with name recognition has an outlet on the strip. Joel Robuchon, for example, a renowned French chef, has several restaurants on the strip. Robuchon’s smaller eatery in the MGM Grand, L’Atelier de Joel Robuchon, is a great restaurant for a business dinner or solo dining. The casual aesthetic of black marble and lipstick red accents centers around an open kitchen where the talented chefs working in front of the diners helped win the restaurant a Michelin star. The creamy pumpkin soup with confit chestnuts is rich and sweet, and the seabass fillet on a baby leek salad with fresh tomato and lemon has a perfect texture, crispy on the outside but underneath the crust the soft white fish melts in your mouth.

The sommelier, Harley Carbery, is accessible and friendly. Have him pick out a wine or champagne pairing and save room for the awesome high/low brow desserts, like the piña colada layered dessert of Victoria pineapple, yogurt ice cream, and Malibu gelée sprinkled with the playground candy delight of the eighties: Pop Rocks.

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