Home > Olympics, protest, Russia > Lush Cosmetics Believes in Love in New Protest Against Russia’s Anti-Gay Laws

Lush Cosmetics Believes in Love in New Protest Against Russia’s Anti-Gay Laws

January 27th, 2014 Joseph Pedro
Image via Pintrest

Image via Pintrest

Lush cosmetic shops will spread a message of love this Valentine’s Day by promoting gay rights in their new campaign leading up to the Olympic Games in Sochi. In more than 700 stores, the “We Believe in Love” campaign, customers will show their solidarity with the LGBT community by painting a pink triangle on their bodies. Unfortunately the campaign can not take place in the company’s Russian stores as it will violate Russia’s anti-gay propaganda laws. The company will also be holding a “carnival” outside of the Russian embassy in London on Valentine’s Day.  “Valentine’s Day is the perfect to time to stand up [for] everyone’s right for love. No country, company, or individual can stop love; all they can do is punish people for that love,” said Tamsin Omond, head of Lush campaigns. “To do so–to forbid or criminalize love – is unnatural and cruel, so I am proud that we are standing in solidarity with LGBTQ people and campaigning for equal love.”

 

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