Ikea Omits Feature on Lesbian Couple from Russian Edition of Consumer Magazine
Ikea has been deemed gutless by several of its shoppers after the furniture retailer removed a feature story about a British lesbian couple from the Russian edition of its magazine. The Swedish company, widely popular in many of Russia’s largest cities, feared the story would be considered a violation of the country’s vague and internationally criticized law passed in June banning the distribution of “homosexual propaganda among minors,” theguardian.com reports.
The feature story, published in the December issue of the consumer magazine, captured the lives of Clara and Kristy, a pair of Dorset-based moms raising a baby boy in a chic and sensible loft filled, of course, with Ikea products. After consulting with Russian lawyers, the company decided to omit the article, theguardian.com reports.
Sweden’s Aftonbladet newspaper spoke with an Ikea spokeswoman about the decision. “We have two guiding principles in the communication we distribute from Ikea,” she told the paper, “The first is home interior design. The second is following the law.” Meanwhile, the heart-warming feature remained in the club magazines that circulated in the company’s 25 other markets worldwide, the Associated Press reports.