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GLAAD Helps Create First Advocate Award for the ADCOLOR Industry Coalition

August 11th, 2011 Joseph Pedro
Laurence Boschetto. Image via Draftfcb.com

GLAAD formally recognized the importance of inclusive advertising two years ago when the created the GLAAD Media Awards in Advertising. (Check out what happened at the 2nd awards ceremony.) GLAAD furthered their commitment to encouraging/recognizing companies that place an emphasis on diversity in their yearly ad campaigns by partnering with ADCOLOR® Industry Coalition (AIC), the advertising industry’s premier organization dedicated to fostering and promoting increased diversity in the advertising, marketing and media industries. The partnership creates a new award (appropriately titled the Advocate Award) to recognize industry influencers from the LGBT community. Ad agency visionaries Laurence Boschetto, CEO & President of Draftfcb and Aaron Walton, co-founder of Walton | Isaacson, are the 2011 recipients of the inaugural Advocate Award. Boschetto and Walton will be honored at the fifth annual ADCOLOR Awards and Industry Conference to be held at the Beverly Hilton in Los Angeles, September 16-17.

Find out more about ADCOLOR after the jump…
“The ADCOLOR Industry Coalition was founded to shine a spotlight on people and organizations that are dedicated to diversity and providing a voice for those who are often unrecognized and underrepresented in our industry,” says Tiffany R. Warren, founder of ADCOLOR, The ADCOLOR Awards & Industry Conference and senior vice president, chief diversity officer for Omnicom Group Inc. “We are therefore honored and proud to partner with GLAAD to present this new awards category designed to uplift those whose work in turn uplifts and gives a voice to the gay and lesbian community.”

“Throughout their careers, Laurence and Aaron have both set the standard for advertising and marketing efforts that embrace diversity and creativity,” said Mike Thompson, Acting President of GLAAD. “Tonight’s honorees show first hand that including our community in campaigns not only impacts the bottom line, but sends an important message about the contribution of LGBT people to the American cultural fabric to consumers and other corporations.”

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