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Media Matters kicked off a new campaign called DropFox by urging Orbitz, an online travel site, to pull its ads from the anti-LBGT Fox News network. GLAAD, Courage Campaign, and Equality Matters—signed a letter to Orbitz CEO Barney Harford asking that the company no longer support Fox News through ad revenue.

Media Matters’ multi-issue DropFox campaign aims to hold Fox News accountable for its hate speech, misinformation, and other alarming deviations from the usual standards of a news organization. This campaign includes an online ad component to raise awareness about Orbitz’s financial support for Fox News.

“Orbitz risks alienating gay and lesbian customers by giving ad dollars to Fox News, a network that blatantly promotes an anti-gay political agenda,” said Ilyse Hogue, Senior Adviser at Media Matters. “Orbitz customers who value equality can and will take their business elsewhere, and this is just the tip of the iceberg. Any company whose customer base values diversity, civil rights, and journalistic standards should recognize that doing business with Fox will only cost them in the long run.”

“Companies, especially ones with strong track records of LGBT inclusion, should think twice before supporting Fox News’ pervasive pattern of indefensible bias against our community,” said GLAAD President Jarrett Barrios. “Orbitz is an industry leader in supporting our community and we urge them to send a message that Fox News’ attacks are unacceptable.”